How these 3 SA food businesses are growing
South African sauces from Incasa Foods and Energy Supplements, both Durban based companies, and Spicy Bulldog from Stellenbosch are being showcased in France this October with 23 other South African companies.
How did they get there?
They are promoting their products at the Sial Paris International Food tradeshow. The participation of the SA companies has been made possible by the support provided by the Department of Trade, Industry and Competition (the DTIC) through its Export Marketing and Investment Assistance (EMIA) scheme, whose objective is to develop export markets for South African products and services and to recruit new foreign direct investments into the country. Read more about this initiative here
What are they expecting?
Ms Serita Gericke, CEO of Energy Supplements says “We are convinced that our collagen water, which is becoming popular due to its scientifically-proven health benefits, will attract the attention of distributors and importers during the exhibition in France. We are targeting Europe as our potential market, particularly France and the United Kingdom. We have already received some enquiries that we are hoping to follow up on during the exhibition.”
Ms Thabisile Danisa, the Managing Director of Incasa Foods, says ““We have always aspired to enter the export market as part of our strategy to grow our business. We are hoping we will be able to secure clients during the exhibition in France so that we can start exporting our products to Europe. ”
How are they preparing for any additional orders?
Incasa foods. has been upgrading her production factory to comply with the required standards for an exporter. “We have been working hard installing new equipment in order to get our production facility to be in line with the requirements of an international exporter so that we can obtain the required health and safety certificate. The trip to France could not have come at a more opportune time as we are implementing our strategy of growing our business. We are hoping we will be able to secure clients during or after the exhibition so that we can start exporting our products to Europe,” says Danisa.
Spicy Bulldog, Stellenbosch-based food company, is also making plans to increase production capacity in order to service the new orders