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Entrepreneur Success Story
[/av_textblock] [av_textblock fold_type=” fold_height=” fold_more=’Read more’ fold_less=’Read less’ fold_text_style=” fold_btn_align=” textblock_styling_align=” textblock_styling=” textblock_styling_gap=” textblock_styling_mobile=” size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” fold_overlay_color=” fold_text_color=” fold_btn_color=’theme-color’ fold_btn_bg_color=” fold_btn_font_color=” size-btn-text=” av-desktop-font-size-btn-text=” av-medium-font-size-btn-text=” av-small-font-size-btn-text=” av-mini-font-size-btn-text=” fold_timer=” z_index_fold=” id=” custom_class=” template_class=” av_uid=’av-lofi7eq7′ sc_version=’1.0′ admin_preview_bg=”]The Journey of Fieldbar
[/av_textblock] [av_hr class=’default’ icon_select=’yes’ icon=’ue808′ position=’center’ shadow=’no-shadow’ height=’50’ custom_border=’av-border-thin’ custom_width=’50px’ custom_margin_top=’30px’ custom_margin_bottom=’30px’ custom_border_color=” custom_icon_color=” av-desktop-hide=” av-medium-hide=” av-small-hide=” av-mini-hide=” id=” custom_class=” template_class=” av_uid=’av-2koe5c’ sc_version=’1.0′] [av_textblock fold_type=” fold_height=” fold_more=’Read more’ fold_less=’Read less’ fold_text_style=” fold_btn_align=” textblock_styling_align=” textblock_styling=” textblock_styling_gap=” textblock_styling_mobile=” size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” fold_overlay_color=” fold_text_color=” fold_btn_color=’theme-color’ fold_btn_bg_color=” fold_btn_font_color=” size-btn-text=” av-desktop-font-size-btn-text=” av-medium-font-size-btn-text=” av-small-font-size-btn-text=” av-mini-font-size-btn-text=” fold_timer=” z_index_fold=” id=” custom_class=” template_class=” av_uid=’av-lofia1vp’ sc_version=’1.0′ admin_preview_bg=”]Fieldbar has revolutionised the cooler box with its focus on design, functionality, and sustainable craftsmanship. Their handcrafted cooler boxes boast superior ice retention, sleek aesthetics, and repairable or replaceable features, making them a popular choice for both everyday use and outdoor adventures.
Born from a desire to create outdoor products that are meant to last a lifetime, Fieldbar has grown from a local success story to a global brand. They’ve attracted international attention for their innovative design and commitment to quality, even landing a spot in the prestigious Harrods department store in London.
This export success story takes a quick look at Fieldbar’s journey, exploring the inspiration behind the brand, and its impressive local and international expansion.
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mask_overlay_scale=’100%’ mask_overlay_position=’center center’ mask_overlay_repeat=’no-repeat’ mask_overlay_rotate=” mask_overlay_rad_shape=’circle’ mask_overlay_rad_position=’center center’ mask_overlay_opacity1=’0′ mask_overlay_opacity2=’1′ mask_overlay_opacity3=” title_attr=” alt_attr=” img_scrset=” lazy_loading=’disabled’ id=” custom_class=” template_class=” av_element_hidden_in_editor=’0′ av_uid=’av-ltmkx6wf’ sc_version=’1.0′ admin_preview_bg=”][/av_image] [/av_one_third] [av_two_third first min_height=” vertical_alignment=’av-align-top’ space=” row_boxshadow=” row_boxshadow_width=’10’ row_boxshadow_color=” custom_margin=” margin=’0px’ av-desktop-margin=” av-medium-margin=” av-small-margin=” av-mini-margin=” mobile_breaking=” mobile_column_order=” border=” border_style=’solid’ border_color=” radius=” min_col_height=” padding=” av-desktop-padding=” av-medium-padding=” av-small-padding=” av-mini-padding=” svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ 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av-desktop-font-size-btn-text=” av-medium-font-size-btn-text=” av-small-font-size-btn-text=” av-mini-font-size-btn-text=” animation=” animation_duration=” animation_custom_bg_color=” animation_z_index_curtain=’100′ parallax_parallax=” parallax_parallax_speed=” av-desktop-parallax_parallax=” av-desktop-parallax_parallax_speed=” av-medium-parallax_parallax=” av-medium-parallax_parallax_speed=” av-small-parallax_parallax=” av-small-parallax_parallax_speed=” av-mini-parallax_parallax=” av-mini-parallax_parallax_speed=” fold_timer=” z_index_fold=” css_position=” css_position_location=” css_position_z_index=” av-desktop-css_position=” av-desktop-css_position_location=” av-desktop-css_position_z_index=” av-medium-css_position=” av-medium-css_position_location=” av-medium-css_position_z_index=” av-small-css_position=” av-small-css_position_location=” av-small-css_position_z_index=” av-mini-css_position=” av-mini-css_position_location=” av-mini-css_position_z_index=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” mobile_col_pos=’0′ id=” custom_class=” template_class=” aria_label=” av_uid=’av-2tbltg’ sc_version=’1.0′] [av_textblock fold_type=” fold_height=” fold_more=’Read more’ fold_less=’Read less’ fold_text_style=” fold_btn_align=” textblock_styling_align=” textblock_styling=” textblock_styling_gap=” textblock_styling_mobile=” size=” av-desktop-font-size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” fold_overlay_color=” fold_text_color=” fold_btn_color=’theme-color’ fold_btn_bg_color=” fold_btn_font_color=” size-btn-text=” av-desktop-font-size-btn-text=” av-medium-font-size-btn-text=” av-small-font-size-btn-text=” av-mini-font-size-btn-text=” fold_timer=” z_index_fold=” id=” custom_class=” template_class=” av_uid=’av-lsitujbp’ sc_version=’1.0′ admin_preview_bg=”] How did you get started?Co-founders Lee Hartman and Corban Warrington observed that the existing cooler boxes on the market were of poor quality, offering limited compartments for organisation and lacking visual appeal. That’s when Fieldbar stepped in with a touch of style!
How has Fieldbar navigated the South African business landscape? Were there any specific advantages or hurdles you encountered?
Fieldbar, established in 2020, has quickly become a recognised name in the South African business landscape. Despite doubling production capacity, we’ve struggled to keep pace with growing demand. However, Fieldbar has plans to increase manufacturing space to meet this challenge.
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What advice would you give to aspiring entrepreneurs in South Africa?
My advice to aspiring entrepreneurs is to remain committed to your product and customers, treat everyone with kindness, and always aim for high standards in everything you do.
Fieldbar has expanded its reach internationally, including a presence at Harrods in London. Can you tell us about this journey of international expansion?
It’s been an exciting journey to enter new international markets. Our Fieldbar products have been enthusiastically received, and we’re proud to represent South Africa on the global stage.
What advice do you have for new importers and exporters?
The most crucial advice is to choose trustworthy partners and create efficient logistics plans. Collaborate with experienced freight forwarders and customs brokers to optimise the shipping process. Above all, stay informed about industry trends and be prepared to adjust your strategy as needed.
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